All-in-one branding.

At REC, I built out the company's technology stack during their initial expansion to Center City, and oversaw the shift to an all-digital membership during the COVID-19 pandemic. I wore many hats and was the go-to person for all digital needs and questions, and utilized my creative problem-solving skills to ideate streamlined solutions while staying within budget. I designed, developed, and maintained the company website, and managed the digital marketing, analytics, HubSpot CRM account, and business automation tools. Additionally, I was the project manager for the internal content creators, building out a robust ticketing system within Google Workspace and ensuring the completion of graphic, photo, and video projects for use on the website and social media.

In my role at Hero Digital, I worked on the Digital Production team and played a crucial role in managing a variety of web projects for several different clients. I designed and built complex page layouts and templates within AEM, and performed technical QA to identify and resolve issues with page components. I also consulted with account managers, developers, and designers to identify and resolve pain points while working on projects. My organizational skills and attention to detail were instrumental in improving our content management and ticketing systems, and I consistently delivered high-quality technical documentation for both internal and client use.

As the Technical Web Manager for Twitter Business, I was instrumental in ensuring the smooth operation and performance of the company's website and supporting technologies. Working closely with a team of talented engineers, designers, and marketing professionals, I developed and implemented strategies for improving SOP's and updating the componentry system within Adobe Experience Manager. My leadership and technical expertise helped to streamline processes and enhance collaboration among team members, ultimately improving the performance of the team and the quality of the site.

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